Fashion: Fragrance / Barcelona
Nose for business
Fragrance and fashion firm Puig has become a powerful luxury group. Its CEO reveals how he discovered the sweet smell of success.
L’Hospitalet de Llobregat is a world away from the warren-like streets of Barcelona’s Gothic Quarter. A short trip southwest of the centre, the suburb is more functional than picturesque: a new-build symbol of Catalonia’s economic clout. Up on the executive floor of Puig Tower, a glass-and-steel skyscraper designed by Pritzker-winning architect Rafael Moneo, president and ceo Marc Puig is easing himself onto a sofa and preparing to talk about how his family firm has become one of the biggest luxury-industry success…
